Keep reading to learn the ins and outs of cutting through all of the noise and competition online.
1. Networking
This might sound counterproductive but when you start networking with other businesses that have blogs you will start to notice more traffic and shares on your own blog. Once you build a strong relationship with other bloggers you can also work together to figure out different ways to help each other out. One way to start networking is to engage with other bloggers on social networks by either sharing their content or responding to them in comments. Another way to network with other business bloggers is to leave helpful comments on the blogs themselves. This is a great way to get noticed as long as you do not leave comments promoting your own business. Do some research to find the top blogs in your particular niche and seek out to them and ask if you can contribute an article. Before you go right for the pitch to make a contribution, we recommend connecting with the blog owner by sending an email introducing yourself and you can share how you found them and that you are a fan of their work or you can comment on their blog posts.
2. Publish Content Your Audience Wants to Read
A great way to get your blog noticed is to publish blog posts that your audience finds helpful and wants to take time out of their day to read. Take the time to figure out who your target audience is and how you can help them. Then, monitor the trends and write content that is newsworthy. Staying on top of what is happening right now in your niche is one of the best ways to get visibility and keep people returning as long as you are consistently sharing new articles. We also recommend looking for professionals to help you with your content – here is a great example of this: Peak Solutions Turns to The Upstart Group to Grow Their Business.
3. Encourage Social Sharing
The more people that share your blog posts with their audience, the more traffic you will get because you will reach people outside of your own network. A great way to get others to share your posts is by adding a “click to tweet” button within your content. You can add a tip, a statement, or a short quote that people can click to tweet easily. Another great way to encourage social sharing is by adding images that people can share. People are huge fans of visuals and a great-looking pic with your blog post or inspiring quote is one way to get your blog posts noticed by more people. Keep in mind that if you do not have many social shares yet, it is best to hide your share counts. When you have a lot of shares then turn that feature back on because it will show your audience that a lot of other people have taken action and it will encourage them to follow suit.
4. Great User Experience
Once you have visitors on your blog the goal is to keep them coming back. One of the best ways to get people to come back is by simplifying the experience on your blog as much as possible. Every element on your blog should have a purpose if it doesn’t then get rid of it. Take a look at how many navigation menu items you have and trim them down as much as possible. Try to keep your navigation menu as simple and as focused as you can. If there is too much clutter it will turn people away so you want to take a look at your footer and sidebar to see if it is too much or makes your blog look too busy. Another aspect of your user experience to keep in mind is how long your pages take to load. A user will leave your blog if the pages are taking too long to load and the chances of them coming back or sharing your site are slim.
5. Engagement
Engaging with your audience will encourage them to stay loyal and keep coming back. If they leave you a comment take the time to reply back. If they send you an email – do not ignore it, instead, write back. One surefire way to grow your business blog is to involve your readers in your content. If possible share their success with your products or services via interviews or case studies. They will more than likely share a blog post that mentions their name with family and friends.
Ready to Get Your Business Blog Up and Running?
We hope that now that you have our top tips to get your business blog noticed, you can start applying what you learned above right away. Thanks to technology you can have a much larger audience as long as your marketing is up to par. Did you find this blog post helpful? Please keep browsing the rest of our business section to catch our latest tips.
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